about

Tozando Vision

Goals

Activate the Japanese ceramics industry

Share Sencha culture with people in Greater China Region

Tozando's philosophy

The texture of the earth's soil, the lines of the potter's wheel, the warmth of hand-painted work - all of these are the qualities of Japanese ceramics.

It is impossible to measure the extent to which ceramics contribute to everyday life. However, using beautiful pottery is enjoyable.

The amount of ceramics produced in Japan has decreased to about one-tenth of what it was in the past 30 years. I wonder if handmade ceramics will disappear from Japan in the near future. While working in the ceramics industry, I began to wonder if there was something I could do.

I founded Tozando with the desire to convey the quality and joy of Japanese ceramics to many people and to preserve the tradition of ceramics.

We aim to provide tea wares that meet the demand by working with potters and kilns, making use of the soil and techniques of the region, and using Chinese tea, which I have been familiar with for many years, as a keyword. I want to plan and sell tea wares that are desired by Chinese and Taiwanese tea lovers, and activate the Japanese ceramics industry.

I want to share the ceramics and sencha culture that developed uniquely in Japan with people in Greater China region. Ceramics and tea were introduced to Japan from China and the Korean peninsula. After that, tea cultures did not intersect much, and each country developed its own way.

Chinese tea and Japanese tea are not completely different things, but are actually connected. Pan-roasted green tea, which is made using the same method as in China, remains in various parts of Japan, such as Kyushu, Shikoku, and Wakayama.

In Japan, the number of tea farmers making oolong and black tea has increased. Just as Chinese cuisine has become popular in Japan, I want Japanese tea and Japanese tea wares to become popular in Greater China region. I believe that culture connects people and makes them friendly with each other.