Tozando's goal and philosophy

Goal

activate the Japanese ceramics industry and pass on Japan's ceramic culture to the future

What Tozando thinks

The texture of the earth's clay, the lines of the potter's wheel, the warmth of hand-painted work - all of these are the merits of Japanese potteries.

It is immeasurable how much potteries contribute to everyday life. However, using beautiful everyday items is enjoyable.

The amount of potteries produced in Japan has decreased to about one-tenth of what it was in the past 40 years. In addition, handicrafts such as wheel-throwing and painting are difficult to pass on and are being lost.

I wonder if handmade potteries will disappear from Japan in the near future. While working in the ceramics industry, I began to wonder if there was something I could do.

Natural raw materials such as clay suitable for potteries are limited resources. In some production areas in Japan, clay is running out or good raw materials are becoming scarce. Once clay is fired, it is difficult to recycle it.

The ceramics industry requires natural raw materials such as clay and fuel for firing. Although it is impossible to completely eliminate the environmental impact, by using resources wisely, we can get closer to a sustainable system.

To achieve this, instead of mass-producing low price ceramics, we need to create ceramics with high added value using traditional techniques. Tozando wants to increase the added value of Japan's ceramics industry by planning and selling handmade tea utensils.

We aim to cooperate with potters and kilns from all over Japan, making use of the clay and traditional techniques of each region, and provide tea utensils for Japanese tea, Chinese tea, and Taiwanese tea. By planning and selling tea utensils that are desired by tea lovers, we will activate Japan's ceramics industry and pass on Japan's ceramic culture to the future.